Designer from St. Louis
Design, at its best, is not decoration — it’s curation that communicates a story. For me, it’s also joy. Through color, shape, and texture, I find deep satisfaction in translating abstract ideas into physical and functional language that moves people. Good design doesn’t just look beautiful; it solves problems. It ignites conversation and connection.
My name is Erin Moore. I am a freelance graphic designer, creative strategist, and visual merchandiser with a passion for designing experiences that influence, challenge, and inspire. With more than 10 years of professional experience, I bring a multi-disciplinary skillset and a thoughtful, results-driven approach to every project — whether it’s shaping a new brand identity, crafting an immersive environment for a corporate event, or designing a publication that tells a powerful story.
A Foundation in Creative Strategy and Design Thinking
My design journey has always been fueled by a curiosity and willingness to explore multiple perspectives. I believe great design comes from an eagerness to explore and question — to approach a challenge from various angles and discover the most effective visual solution. That process is what excites me: the opportunity to combine strategy and artistry in ways that produce meaningful impact.
From my studies at the Academy of Art University to the present, I’ve specialized in both print and digital design, developing brand identities, marketing campaigns, and noteworthy publications. My work extends beyond the screen and the page into experiential and environmental design, where I’ve created visual and retail experiences for large-scale events — transforming spaces that tell uplifting stories.
Areas of Expertise
Print and Digital Design
From editorial layouts to marketing collateral and digital campaigns, I’ve developed an eye for balancing beauty with function. Every project is an opportunity to create clear, compelling visual narratives that connect with its intended audience and move a brand or purpose closer to its goals.
Publications and Visual Storytelling
Storytelling is at the heart of what I do. Whether in a printed magazine, a corporate report, or a digital feature, I craft visual experiences that guide readers, frame information with clarity, and transform content into something people desire to engage with or contribute to.
Experiential & Environmental Design
For large-scale events, I specialize in creating experiential designs that expand an organization’s messaging into immersive environments — spaces that trigger engagement, excitement, and the desire to align with brand values.
Brand Development for Organization-Wide Campaigns
A brand is a living system. I help organizations define and develop visual identities that function across campaigns, departments, and audiences. I build visual systems that not only look beautiful but also translate effectively, as they are utilized in digital, apparel, publications, events, and beyond.
Apparel Design and Retail Visual Strategy
Design in the retail and apparel space requires a balance of aesthetic vision, strategic merchandising, and customer psychology. My background in visual merchandising and apparel design allows me to approach retail challenges holistically — ensuring that products, displays, and marketing materials work in harmony to inspire engagement and drive results.
Projects with Purpose
Some of the most rewarding work I’ve done has been for charitable events and initiatives that make a tangible difference for people in need. I believe design is a powerful tool for good — it can amplify messages, rally communities, and create awareness in ways that ignite action. Purposeful projects remind me of why I design in the first place: to create impact.
A Creative Philosophy
Good design is never just about trends — it’s about intention. I’ve built my design process on three key principles:
Strategic Creativity: Every project begins with understanding — the client’s goals, the audience’s needs, and the brand’s voice. I use creativity not as decoration but as a tool for problem-solving and storytelling.
Adaptability: Today’s visual landscape is vast and interconnected. I ensure that every idea I develop can translate seamlessly across formats — whether it lives in a magazine, on a website, in a retail space, or as a large-scale installation at a corporate event.
Human Connection: Design is ultimately about people — how they see, feel, and respond. My goal is to create experiences that resonate on a human level, whether through quiet elegance, bold energy, or immersive interaction.
Personal Background and Inspiration
I was born in Denver, Colorado, and raised in St. Louis, Missouri, in an environment filled with music, dance, and academics. That early exposure to the arts and intellectual curiosity shaped how I see the world — as a network of stories, cultures, and experiences waiting to be understood, synthesized, and expressed visually.
Photography became one of my earliest creative outlets, a practice that taught me how to observe, frame, and capture the wonder around me. Over time, that perspective evolved into a broader pursuit of visual strategy — understanding how imagery, color, typography, and spatial design work together to leave an intellectual or emotional imprint on the mind of an audience.
Travel is another constant source of inspiration for me. I love to investigate new environments and cultures, not just to see beautiful places, but to understand different ways of thinking and feeling. Every project benefits from this wider lens — the ability to draw from diverse aesthetics, cultural references, and emotional cues to create something original and effective.
I also dedicate time to serving my community through creative initiatives. Whether through charitable events or local projects, I believe that sharing creative skills is one of the most meaningful ways to serve others. Design has the power to unite and uplift — and using it for good is an essential part of my identity as a creative.
Let’s Build Something Exceptional
Whether you’re a Fortune 500 company preparing for a high-profile event, a retail business seeking to reimagine your visual merchandising strategy, or an entrepreneur ready to launch a brand with purpose that builds momentum, I have the passion, creativity, and expertise to bring your vision to life.
I thrive within collaborative relationships built on trust, shared ambition, and a mutual respect for the power of innovation. Together, we can produce work that not only meets your objectives but that leaves a lasting impression.
If you’re ready to turn ideas into experiences, concepts into campaigns, and visions into tangible impact — let’s connect.
